Viveat Susan Pinto And Urvi Malvania

Stories by Viveat Susan Pinto And Urvi Malvania

Yippee! Movies can be made faster

Yippee! Movies can be made faster

Rediff.com   4 Feb 2019

With the introduction of the single window clearance provision, pre-production windows are expected to reduce significantly. Not only will it have an impact on the operational cost of the film, it will also allow studios to release films faster.

Bollywood moves to Bharat

Bollywood moves to Bharat

Rediff.com   28 Jan 2019

'Perhaps there is a greater understanding of small town India amongst our stars today than earlier.'

Exit Vodafone pug, enter network engineer

Exit Vodafone pug, enter network engineer

Rediff.com   25 Jan 2019

The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.

French firm's Indian arm buys Prabhat's dairy business

French firm's Indian arm buys Prabhat's dairy business

Rediff.com   23 Jan 2019

Besides the dairy business, the transaction also involves sale of 100 per cent shareholding in Sunfresh Agro Industries, a step-downsubsidiary of Prabhat, via a share purchase agreement, the company said.

How the 2019 poll ad campaigns will be different

How the 2019 poll ad campaigns will be different

Rediff.com   23 Jan 2019

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'

Coming soon: Lots of desi Netflix, Prime originals

Coming soon: Lots of desi Netflix, Prime originals

Rediff.com   22 Jan 2019

Netflix and Prime have decided that rather than only buying the rights to Bollywood blockbusters to expand their reach in India, producing original content would be a better idea.

Ranbir Kapoor to ditch Pepsi for Coke

Ranbir Kapoor to ditch Pepsi for Coke

Rediff.com   15 Jan 2019

After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.

Lessons brands can learn post Pandya-Rahul fiasco

Lessons brands can learn post Pandya-Rahul fiasco

Rediff.com   14 Jan 2019

India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.

Season 10: Indian Idol did well; KBC didn't

Season 10: Indian Idol did well; KBC didn't

Rediff.com   12 Jan 2019

In 2018, KBC failed to make it to the top 5 shows list, Indian Idol featured on the same thrice.

Martin Sorrell: 'Massive changes sweeping advertising'

Martin Sorrell: 'Massive changes sweeping advertising'

Rediff.com   7 Jan 2019

'You have to tear it all down if you want to build something new tomorrow.'

Regional languages rule TV!

Regional languages rule TV!

Rediff.com   5 Jan 2019

The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.

Are the Khans finished at the box office?

Are the Khans finished at the box office?

Rediff.com   1 Jan 2019

'It was a rare year when all three Khans -- Shah Rukh, Aamir, and Salman had a release each -- failed to deliver.' 'The performance of their films at the box office reflected the dwindling magnetism of the star when it came to getting people to the theatres.'

1 month breathing space for Trai order

1 month breathing space for Trai order

Rediff.com   29 Dec 2018

All distribution platforms can move their subscribers to the new framework by February 1.

Election 2019 set to loosen advertising purse strings

Election 2019 set to loosen advertising purse strings

Rediff.com   28 Dec 2018

GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.

Adi Godrej: 'There's no dearth of jobs in India'

Adi Godrej: 'There's no dearth of jobs in India'

Rediff.com   28 Dec 2018

'What exists instead is a clear gap between skilled people and the work at hand.' 'Employers on most occasions find it difficult to find a match between the two,' Adi Godrej tells Viveat Susan Pinto and Niraj Bhatt.

What Trai order will mean for TV watching

What Trai order will mean for TV watching

Rediff.com   28 Dec 2018

The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.

FMCG firms' lifestyle theory proved wrong

FMCG firms' lifestyle theory proved wrong

Rediff.com   24 Dec 2018

A break-up of business shows that 75% of a firm's turnover is led by volume growth, while 25% is price-led. Companies such as Britannia, Nestl, Dabur, Marico, Kellogg, Parle Products, and Hindustan Unilever have increasingly focused on smaller packs of their key products, aimed at improving sales.

2019 poll ad spend to double to Rs 30 bn

2019 poll ad spend to double to Rs 30 bn

Rediff.com   15 Dec 2018

Parties expected to splurge a fourth of advertising budget on social media.

Consumer goods output gets a durable boost

Consumer goods output gets a durable boost

Rediff.com   14 Dec 2018

This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months

Bollywood gets savvier with trailer debuts

Bollywood gets savvier with trailer debuts

Rediff.com   7 Dec 2018

Trailers are key to the way an audience perceives a movie and hence a big part of the lifecycle of a movie.